Works

About

Contact

Works

About

Contact

Cadence

Hydration, without compromising

Duration

5 Weeks

Industry

Client

cadence

Services

View Website

Cadence

Hydration, without compromising

Duration

5 Weeks

Industry

Client

cadence

Services

View Website

Cadence

Hydration, without compromising

Duration

5 Weeks

Industry

Client

cadence

Services

View Website

Cadence™ is a luxury brand founded in Los Angeles (2024) by Ross MacKay and George Heaton, embodying the pursuit of greatness through the translation of performance into physical products and experiences.

Our team was approached with a brief to envision what a premium hydration solution looks like. We designed the brand identity and product packaging, reflecting both the advanced science behind the product formula, and the philosophy of harmony within mind and body.

Project Overview

MACON partnered with The Circle Agency to redefine its brand presence through a modern, minimal, and sustainable lens. Our goal was to craft an identity that embodies effortless luxury — one that feels timeless yet forward-thinking. From brand storytelling to visual direction, every element was designed to reflect confidence, elegance, and purpose. The result is a cohesive brand experience that captures MACON’s philosophy: fashion that inspires, empowers, and endures.

Our Role.

we led the creative process from strategy to execution. Our work included brand positioning, visual identity design, art direction, and copywriting. We also defined the brand’s tone of voice and narrative structure, ensuring every touchpoint from campaign visuals to digital presence communicated MACON’s modern elegance and enduring confidence.

Client Demand.

MACON approached us with a vision to elevate their brand into the luxury fashion space while maintaining their values of sustainability and simplicity. They wanted a visual and verbal identity that felt refined, emotional, and globally relevant — something that could stand beside established names yet remain authentically their own.

Our Role.

Project Overview

At Crave, every detail is designed to awaken your senses, from the golden crust of our signature desserts to the smooth finish of our lattes. It’s a place to pause, savor, and satisfy every craving where comfort meets craftsmanship in every bite and sip.

Our Role.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every element was crafted to make the brand feel cohesive, memorable, and crave-worthy.

Client Demand.

The client requested a brand identity that feels inviting yet sophisticated, appealing to both casual visitors and coffee aficionados. They wanted a space and visual identity that emphasizes quality, comfort, and the irresistible allure of Craved’s offerings.

Our Role.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every

element was crafted to make the brand feel cohesive, memorable, and crave-worthy.

Overview.

Our team was approached with a brief to envision what a premium hydration solution looks like. We designed the brand identity and product packaging, reflecting both the advanced science behind the product formula, and the philosophy of harmony within mind and body.

Our Role:

Brand Strategy
Visual Identity
Packaging Design
Art Direction
Copywriting

Client’s Demand

Cadence™ is setting new standards within the electrolyte drinks industry. With a brand vision that spans across multiple areas of performance, the visual experience continues to evolve as the brand grows bigger. We are extremely proud to be part of creating Cadence™ and can’t wait to see what lies ahead.

Hydration with electrolytes, particularly sodium and potassium has been found to aid performance during prolonged exercise.

We didn't do a study or anything, but statistics show that better ingredients lead to better naps.