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Crave Bakery

Making sure, you really crave it!

Duration

4 Weeks

Industry

Coffe Shop & Bakery

Client

Crave

Services

Visual Brand Design, Art Direction

View Website

Crave Bakery

Making sure, you really crave it!

Duration

4 Weeks

Industry

Coffe Shop & Bakery

Client

Crave

Services

Visual Brand Design, Art Direction

View Website

Crave Bakery

Making sure, you really crave it!

Duration

4 Weeks

Industry

Coffe Shop & Bakery

Client

Crave

Services

Visual Brand Design, Art Direction

View Website

Crave is a bakery and coffee house shop for those who appreciate the art of indulgence. Every morning, the aroma of freshly baked pastries, buttery croissants, and artisan breads fills the air paired with rich, perfectly brewed coffee made from premium beans.

Project Overview


MACON partnered with The Circle Agency to redefine its brand presence through a modern, minimal, and sustainable lens. Our goal was to craft an identity that embodies effortless luxury — one that feels timeless yet forward-thinking. From brand storytelling to visual direction, every element was designed to reflect confidence, elegance, and purpose. The result is a cohesive brand experience that captures MACON’s philosophy: fashion that inspires, empowers, and endures.

Our Role.

we led the creative process from strategy to execution. Our work included brand positioning, visual identity design, art direction, and copywriting. We also defined the brand’s tone of voice and narrative structure, ensuring every touchpoint from campaign visuals to digital presence communicated MACON’s modern elegance and enduring confidence.

Client Demand.
Client Demand.

MACON approached us with a vision to elevate their brand into the luxury fashion space while maintaining their values of sustainability and simplicity. They wanted a visual and verbal identity that felt refined, emotional, and globally relevant — something that could stand beside established names yet remain authentically their own.

Our Role.

we led the creative process from strategy to execution. Our work included brand positioning, visual identity design, art direction, and copywriting. We also defined the brand’s tone of voice and narrative structure, ensuring every touchpoint from campaign visuals to digital presence communicated MACON’s modern elegance and enduring confidence.

Project Overview


At Crave, every detail is designed to awaken your senses, from the golden crust of our signature desserts to the smooth finish of our lattes. It’s a place to pause, savor, and satisfy every craving where comfort meets craftsmanship in every bite and sip.

Our Role.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every element was crafted to make the brand feel cohesive, memorable, and crave-worthy.

Client Demand.
Client Demand.

The client requested a brand identity that feels inviting yet sophisticated, appealing to both casual visitors and coffee aficionados. They wanted a space and visual identity that emphasizes quality, comfort, and the irresistible allure of Craved’s offerings.

Our Role.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every element was crafted to make the brand feel cohesive, memorable, and crave-worthy.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every

element was crafted to make the brand feel cohesive, memorable, and crave-worthy.