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Don't Look Down

Stay Up. Stay Real.

Duration

6 weeks

Industry

Property management

Client

DLD

Services

Branding, Art Direction, Packaging, Digital Design

View Website

Don't Look Down

Stay Up. Stay Real.

Duration

6 weeks

Industry

Property management

Client

DLD

Services

Branding, Art Direction, Packaging, Digital Design

View Website

Don't Look Down

Stay Up. Stay Real.

Duration

6 weeks

Industry

Property management

Client

DLD

Services

Branding, Art Direction, Packaging, Digital Design

View Website

Don’t Look Down is a movement built to remind you that strength isn’t about never falling — it’s about choosing to rise. DLD breaks the silence around mental health through honest storytelling, expressive design, and empowering community initiatives. We encourage people to look forward, not down to embrace vulnerability, seek help, and stand tall in the face of life’s challenges.

At DLD, we blend purpose with style, turning mental health awareness into a powerful cultural statement — one that says you are not alone, and you are stronger than you think.

The logo mark plays on the abbreviation of "DLD" and creates a face with it. In addition, the logo is flexible and changed the face emotion based on the situation. For example, the depression poster has a sad face whilst the anxiety poster has a zig-zag face to suggest nervousness.

The logo mark plays on the abbreviation of "DLD" and creates a face with it. In addition, the logo is flexible and changed the face emotion based on the situation. For example, the depression poster has a sad face whilst the anxiety poster has a zig-zag face to suggest nervousness.

Our Solution.

Our solution to this problem is to communicate how mental health affects people and educate them on the symptoms. I want to focus on the idea that people with mental illnesses are not “loco” (crazy). I want to reach out to the victims as well as the general public who don't suffer from the illness because they are likely to unknowingly know someone who suffers from mental illness. 

The Problem.

The stigma around mental health is a big reason why people don’t get help. This needs to change. I need to change their views and attitude towards mental health. By changing the attitude towards it this will create a domino effect of more people opening up as a result of increased social and cultural sympathetic views on mental health. 

Social change = more people opening-up 

Our Solution.

Our solution to this problem is to communicate how mental health affects people and educate them on the symptoms. I want to focus on the idea that people with mental illnesses are not “loco” (crazy). I want to reach out to the victims as well as the general public who don't suffer from the illness because they are likely to unknowingly know someone who suffers from mental illness. 

Project Overview


MACON partnered with The Circle Agency to redefine its brand presence through a modern, minimal, and sustainable lens. Our goal was to craft an identity that embodies effortless luxury — one that feels timeless yet forward-thinking. From brand storytelling to visual direction, every element was designed to reflect confidence, elegance, and purpose. The result is a cohesive brand experience that captures MACON’s philosophy: fashion that inspires, empowers, and endures.

Our Role.

we led the creative process from strategy to execution. Our work included brand positioning, visual identity design, art direction, and copywriting. We also defined the brand’s tone of voice and narrative structure, ensuring every touchpoint from campaign visuals to digital presence communicated MACON’s modern elegance and enduring confidence.

Client Demand.
Client Demand.

MACON approached us with a vision to elevate their brand into the luxury fashion space while maintaining their values of sustainability and simplicity. They wanted a visual and verbal identity that felt refined, emotional, and globally relevant — something that could stand beside established names yet remain authentically their own.

Our Role.

we led the creative process from strategy to execution. Our work included brand positioning, visual identity design, art direction, and copywriting. We also defined the brand’s tone of voice and narrative structure, ensuring every touchpoint from campaign visuals to digital presence communicated MACON’s modern elegance and enduring confidence.

Project Overview


At Crave, every detail is designed to awaken your senses, from the golden crust of our signature desserts to the smooth finish of our lattes. It’s a place to pause, savor, and satisfy every craving where comfort meets craftsmanship in every bite and sip.

Our Role.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every element was crafted to make the brand feel cohesive, memorable, and crave-worthy.

Client Demand.
Client Demand.

The client requested a brand identity that feels inviting yet sophisticated, appealing to both casual visitors and coffee aficionados. They wanted a space and visual identity that emphasizes quality, comfort, and the irresistible allure of Craved’s offerings.

Our Role.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every element was crafted to make the brand feel cohesive, memorable, and crave-worthy.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every

element was crafted to make the brand feel cohesive, memorable, and crave-worthy.