Conceived with the intention of flipping cultural norms and stigmas around men’s health and grooming, we worked to create the name, visual identity, and brand personality of Hims, a more honest brand for men.
Overview.
Hims came to TCA with a mission to reshape how men talk about health and self-care — with honesty, design, and confidence. We helped evolve the brand into a modern symbol of openness and empowerment, removing the stigma around men’s wellness through bold creativity and thoughtful execution.
From branding to packaging, digital design to advertising, every touchpoint was crafted to feel human, intelligent, and effortlessly cool. The result is a brand experience that balances clarity with character — turning what was once a taboo topic into a lifestyle of confidence and care.
Our Role:
Branding
Art Direction
Packaging
Digital Design
Advertising
Production
Client’s Demand
a bold, progressive men’s wellness brand that connects through honesty, design, and storytelling creating a new visual language for modern masculinity.
