The Circle Agency logo
The Circle Agency logo

Works

About

Contact

Menu

Close

The Circle Agency logo

Works

About

Contact

Menu

Close

Ollie

Fresh & Healthy, Human-Grade Dog Food Delivery

Duration

4 Weeks

Industry

Pets

Client

Ollie

Services

Brand Strategy, Visual Identity, Packaging Design Art Direction, Copywriting

View Website

Ollie

Fresh & Healthy, Human-Grade Dog Food Delivery

Duration

4 Weeks

Industry

Pets

Client

Ollie

Services

Brand Strategy, Visual Identity, Packaging Design Art Direction, Copywriting

View Website

Ollie

Fresh & Healthy, Human-Grade Dog Food Delivery

Duration

4 Weeks

Industry

Pets

Client

Ollie

Services

Brand Strategy, Visual Identity, Packaging Design Art Direction, Copywriting

View Website

All dog food brands care about dog health. But none go as far as they can in treating dogs as the unique individuals they are — with specific tastes, lifestyles, and needs. Ollie is the only brand that loves and cares for your dog as individually as you do.

Project Overview


MACON partnered with The Circle Agency to redefine its brand presence through a modern, minimal, and sustainable lens. Our goal was to craft an identity that embodies effortless luxury — one that feels timeless yet forward-thinking. From brand storytelling to visual direction, every element was designed to reflect confidence, elegance, and purpose. The result is a cohesive brand experience that captures MACON’s philosophy: fashion that inspires, empowers, and endures.

Our Role.

we led the creative process from strategy to execution. Our work included brand positioning, visual identity design, art direction, and copywriting. We also defined the brand’s tone of voice and narrative structure, ensuring every touchpoint from campaign visuals to digital presence communicated MACON’s modern elegance and enduring confidence.

Client Demand.
Client Demand.

MACON approached us with a vision to elevate their brand into the luxury fashion space while maintaining their values of sustainability and simplicity. They wanted a visual and verbal identity that felt refined, emotional, and globally relevant — something that could stand beside established names yet remain authentically their own.

Our Role.

we led the creative process from strategy to execution. Our work included brand positioning, visual identity design, art direction, and copywriting. We also defined the brand’s tone of voice and narrative structure, ensuring every touchpoint from campaign visuals to digital presence communicated MACON’s modern elegance and enduring confidence.

Project Overview


At Crave, every detail is designed to awaken your senses, from the golden crust of our signature desserts to the smooth finish of our lattes. It’s a place to pause, savor, and satisfy every craving where comfort meets craftsmanship in every bite and sip.

Our Role.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every element was crafted to make the brand feel cohesive, memorable, and crave-worthy.

Client Demand.
Client Demand.

The client requested a brand identity that feels inviting yet sophisticated, appealing to both casual visitors and coffee aficionados. They wanted a space and visual identity that emphasizes quality, comfort, and the irresistible allure of Craved’s offerings.

Our Role.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every element was crafted to make the brand feel cohesive, memorable, and crave-worthy.

We developed the brand strategy, visual identity, and key messaging to capture Craved’s essence. From logo design and packaging to in-store graphics and social media presence, every

element was crafted to make the brand feel cohesive, memorable, and crave-worthy.

Overview.

Ollie is a premium dog food brand built around one simple truth dogs deserve real food, made with real care. TCA partnered with Ollie to craft a brand that feels wholesome, trustworthy, and modern while standing out in a crowded pet care market.

From strategy to design, we developed a full visual identity system that communicates both nutrition and love — clean, warm, and humanized. Every detail, from the logo to the packaging, was designed to reflect transparency, quality, and the emotional bond between dogs and their owners.


Our Role:


  • Brand Strategy

  • Visual Identity

  • Packaging Design

  • Art Direction

  • Copywriting


Client’s Demand

To build a premium, health-conscious dog food brand that feels approachable yet elevated — one that earns the trust of dog owners through authenticity, design, and storytelling.

It looks and feels like normal plastic. But the special thing about the Biobrush toothbrush is - it is made from bioplastic from wood waste!

We didn't do a study or anything, but statistics show that better ingredients lead to better naps.